Roger Cohen


What sets The Invisible Customer apart from other sales books? It educates salespeople and managers about the revolutionary concept of urgency. Learn how to increase sales activity both urgently and strategically, in order to create a cycle of motivation and greater sales independence in the face of market risks.
Drawing from 30 years of sales and sales management experience, the author provides a step by step guide for achieving urgency and making successful sales plans. For salespeople already on the right path, this book will help you avoid complacency, achieve more sophisticated goals, and obtain lasting success.

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